Tips for social media marketing

So much of social technology and media engagement is centered on listening – not something many people, let alone companies, are very good at.

So we offer a few words of advice on how to do this:

1. Never forget that the groundswell is about person-to-person activity. You are not speaking as “the company”, but as a person. Most companies don’t know how to do this, and it takes a lot of practice to find that voice and feel comfortable with it.
2. Be a good listener. All companies say they listen to their customers, but do they really LISTEN and let people know that they are listening?
3. Be patient. This takes a long time because you are going to be transforming your company, one person at a time.
4. Be opportunistic. Start small with the people who are most passionate about building relationships with customers.
5. Be flexible. You never know what’s going to happen so you have to constantly adjust your thinking and learn.
6. Be collaborative. You need people from up and down the management chain to buy-in.
7. Most importantly, be humble. Remember that you are not as powerful as the groundswell. If you forget this, they will let you know.

 

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